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Social Media: The Good, Bad, and Ugly

Social media is a confusing, difficult, time-dependent medium. With fluid cultures and user bases, it can be overwhelming for digital immigrant business owners. With all that difficulty, why should you participate at all? And if you do, how do you control your image...

Who Needs a Social Media Strategy?

Who needs a social media strategy? In short—everyone. In the past decade, social media has grown exponentially, surpassing traditional media as a preferred media source among millennials. Businesses have had to quickly adapt, and this rapid shift has been confusing...

Laura Mitchell Contributes to Textbook

Laura Mitchell, a marketing professional and industry thought leader in the healthcare technology space, has recently focused her attention on another groundbreaking project. Advanced Residential Electronic Systems, a respected textbook, has recently sourced Laura’s...

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