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Marketing to Generation Z

I was born in the year 1995, which (depending on which study you read) places me in Generation Z. In the year I was born, the words fashionista, bridezilla, and blog were coined, which is only fitting given that I blog for my job. You probably don’t see a lot of...

3 Myths About Making a Good Marketing Video

If pictures are worth a thousand words, videos are worth one hundred thousand. But making a good marketing video can be hard. After the cost, time, and energy required to shoot and edit the video footage, the messaging may have been diluted. How can businesses create...
Guerrilla Marketing

Guerrilla Marketing

Guerrilla Marketing: innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. Recently, Laura Mitchell Consulting implemented guerrilla marketing at the 2016 Digital Health Summit at CES. We created an...

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