Industry marketing and growth expert selected to enhance digital presence for premier Aging and Technology conference.
WEST BEND, WI – Laura Mitchell Consulting (LMC) announced today that they have been selected to bring their online marketing and social media magic to the 13th annual What’s Next Boomer Business Summit in Washington, D.C. this March. LMC will be providing educational content through publishing a series of blog interviews and a producing stream of real-time conference highlights on Twitter, Facebook, and LinkedIn. Nationally recognized as a digital health and growth strategy expert, Laura and her team will bring her veteran industry experience, technical expertise, and networking skills to maximize the conference’s success. Her live feeds will help local and long-distance attendees be in multiple places at once, enable more productive networking, and remind everyone why this show is such a critical industry event.
“I have been going to the What’s Next Boomer Business Summit for years, and it truly has paved the way for entrepreneurs navigating the aging space,” said LMC founder Laura Mitchell. “I’m excited that I get to attend this year from the production side. I love bringing people and ideas together to foster innovation that can improve the lives of seniors and their carers.”
Laura is a well-known fixture and pioneer in the technology aging-in-place market. She has been speaking and attending the What’s Next Boomer Business Summit for the past 6 years, and in 2011 was honored with the Flame Award for Innovation, making her a natural choice as a social marketing presence at the conference.
“Laura is a digital media expert with a clear understanding of the entire digital health ecosystem,” said Lori Bitter, marketing and development consultant with The Business of Aging, and this year’s conference co-producer. “Laura’s enthusiasm as a social maven in connecting people – both through networking and digital media – adds a palpable energy and expertise to our event.”
Previous attendees may know Laura Mitchell as a founding member of GrandCare Systems in 2005, a founder of the Aging Technology Alliance (AgeTek), a Louisville Innovation Summit board member, the 2011 Innovation Award winner, or as the creator and host of the first aging and technology webinar series from 2008-2011.
Laura owns a guerrilla marketing and digital health consulting firm called Laura Mitchell Consulting (LMC) and has been active in the digital health, aging, and technology space for over a decade. She has received accolades from many sources including Forbes, Dealerscope, AARP and the Consumer Electronics Association. Her awards include Top Women of M2M, Top 40 under 40 and Young Turks of CE. Laura keynotes all over the country on a variety of subjects including disruptive non-traditional marketing, technology in aging, and connected healthcare.