Really? Why do I need a website?
You’re a small business owner. You juggle a lot, and you operate on a shoestring. And when you’re looking for ways to cut costs, you might ask yourself:
“I have a Facebook page and a blog. Is it really necessary to have a website too?”
Yes. It’s the cost of doing business in this day and age and you can do it without breaking the bank.
A few of the most important reasons.
- CREDIBILITY!!! If you want people to take your organization seriously, you need to have a legitimate website. It doesn’t have to be large scale, but it does need to be there, be modern and be up to date. In this day and age, your website is ONE of your virtual business cards, only with a much greater and wider reach. It’s also your brochure, your product manual, your demonstration, your resume and your virtual storefront.
- The number of potential customers who are online is so much bigger than the number who aren’t. You make your business available to more people with 24-7 access by putting it online. Even for businesses that are extremely local in scope, a lot more potential customers are going to run across you online than by physically walking past your building, or taking your business card. For sheer visibility to potential customers, you need a website.
Any other reasons?
- With a website, you’re always available to your customers. You can provide them what they need during business hours and off hours too. You provide information about your business and about your products and services that can answer their questions. You can tell your story. And a website gives customers a way to contact you if they need to know more.
What makes a good website?
Your website is often the first impression people have of your company. Make sure the content is well labeled, well organized, tidy, grammatically checked and uncluttered. No typos.
Make sure it tells the story you want to tell. Include an About page, so that the customer can make a connection with you, your history, and your story. It humanizes your business, and lets you connect with the customer on a personal basis, even though you’re not face to face.
FUN FACT: The About page is one of the most visited pages on a website.
With your website, you give your business credibility. So, do you really need a website?
Yes. Yes you do.