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Laura Mitchell selected for panel of experts in New Product & Technology Awards

Laura Mitchell has been chosen to be on a panel of judges for the New Product and Technology Awards.  The Mature Market Resource Center (MMRC), organizer or both the National Mature Media

Now in its 5th year, the New Product & Technology Awards has received entries from hundreds of companies and organizations across the United States. Winners in recent competitions have included: Area Agencies on Aging; Blue Cross and Blue Shield Plans; Cardiocom; Cognifit; Dakim; e-Care Diary; GlynnDevins; The Hartford; Medicare Health Plans; Minnesota Board on Aging; National Institute on Aging; NavGate Technologies; Retirement Communities; SeniorNavigator; Touchtown; and WellAWARE Systems.

  • The 2015 awards have expanded significantly—there are 58 categories and 15 divisions for this year’s competition. Awards will be given by Category and by Division. For example, community/nonprofit organizations that enter their websites will only compete with websites submitted by other community/non-profit groups.


Awards
 and the New Product & Technology Awards, is a national clearinghouse for the older adult market. Other well-known MMRC programs include: National Senior Health & Fitness Day® and the Mature Fitness Awards USA.

Other judges include industry experts and nationally reknowned technology entrepreneurs.

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Blog

What would you do with 7 million pieces of data?

Screen Shot 2015-09-08 at 3.28.05 PMSeven million is a lot. It’s a lot of pizzas, a lot of player pianos and a lot of pencils. But seven million is really a lot when it’s the number of rehab outcome data you have. What would you do with that much data? You could do what Aegis Therapies did: Use it to improve clinical service delivery and patient outcomes.

Aegis is one of the largest contract rehabilitation organizations in the country, with more than 1400 locations in 42 states. Their size is one of the reasons they have such a large treasure trove of outcome data. But the most important reason is that they’ve been collecting it for a lot longer than everyone else.

“We started doing it long before it was required,” said Mark Besch, Aegis VP of clinical services. “We started collecting outcomes information on our patients in 2001 and may have been the first to start collecting it in a systematic way.”

Using this mountain of data has enabled Aegis to become a uniquely data-driven organization. They have been able to trend this data, analyze the results of therapies and identify opportunities for improvement. They make no secret about it: They openly claim to have the largest post-acute rehab outcomes database in the United States.

But does it work?

“It absolutely does work,” said Besch. “Not only are we able to show patients their progress, but we use that information to adjust their treatment as needed.” In addition, data points such as average length of stay, functional gain scores and discharged-to-home percentages are available to Aegis partners so they can demonstrate the effectiveness of their services. “We have reporting available to hospitals, physicians and patients,” added Besch. “99% of Aegis patients achieve functional gains. Additionally, having objective measures regarding functional gains in patients with rehab intervention is highly supportive of changes in reimbursement models based on value based purchasing.”

Aegis is not alone in this endeavor. To varying degrees, everyone in the post-acute rehab space is doing it. But Aegis Therapies may be doing it better–precisely because they’ve been doing it longer.

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Blog

Why “Growth Hacking” Scares Your Boss

My latest post on Growth Hacking – inspired by the students I guest lectured in Chicago last week. Does the term Growth Hacking scare your organization? Here’s why you should EMBRACE growth, agile marketing.

Growth Hacking: The art of using social media and other cheap/free mediums to get your brand recognized. Coined by technology start ups, it is commonly thought of as “throwing things against a wall and seeing what sticks”.  This, however, is false.

A few days ago I spoke to a group of very talented Product Management and Design students at General Assembly in Chicago. I expected this to be a very receptive audience, as my invitation was the product of a student vote.  But if I thought these entrepreneurial students would shy away from challenging me, I was wrong. As I spoke, I found myself continuously defending and explaining what growth hacker/guerrilla marketeers do. No, it’s not as simple as throwing things against the wall. No, it’s not that we have no plan and just do “whatever”. Yes, it takes a whole lot of thought to be an effective guerrilla marketeer and I even argued that it takes more planning and thought to utilize free tools effectively.

I asked the class what they thought the biggest barriers to growth hackers were.  Here are a few of their candid and insightful replies:

“EVERYONE?”

“The fact that nobody thinks you have a plan?”

“Anyone who doesn’t like change?”

“Bosses that don’t understand it?”

Those are pretty accurate, but I have witnessed even more push-back and resistance from marketing experts themselves. That might seem counter-intuitive, but actually it makes a whole lot of sense. Growth Hacking goes against many traditional marketing rules, such as the time-honored “you must control the message”–out the window!  Social Media has permanently changed that rule.  So, how do we convince folks that growth hacking is actually a very strategic, planned and calculated endeavor? It’s less of an action and more of an entire process with many moving parts. A colleague of mine compared it to agile software development. Agile Software Development promotes adaptive planning, continuous improvement, rapid and flexible response to change through short “iteration” cycles.

I think he’s onto something…   Read the rest of the article here:  https://www.linkedin.com/pulse/why-growth-hacking-scares-your-boss-laura-mitchell?trk=prof-post

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Blog, Soap Box

Rotting in Place?

Laurie Orlov’s Age in Place Tech blog cited the recent Washington Post Article that claims the notion of “aging in place” has been over sold. But has it?

The article features Professor Stephen M Golant, whose simplistic and sweeping view of seniors has a “you punks git off my lawn” feel to it. He even compares the notion of aging in place to “rotting in your own home”.

In an industry that has been struggling for attention and which has been dedicated to improving lives for the past ten years, this article does us no favors.

We all know that one size does not fit all, and that there will always be a need for more acute, specialized care. But we can certainly do better than the current model. As with any disruptive demographic (that’s the impending aging/silver tsunami), there is almost always an enabling technology solution that comes along and helps us out. Just as it has done with industries such as agriculture, manufacturing, and transportation, we are now finally reaching into the aging and healthcare space trying to use supportive and more cost-effective technology.

While the article does touch on some excellent points, I think it’s a bit too easy to cast aspersions. It’s harder to actually participate in the solution.

Aging in place starts when you are born, there are so many stages of life that we don’t even consider when examining the notion of aging at home. What age is it that folks are no longer able to do this? It all depends on their own self health management, chronic diseases, mobility issues, cognitive decline, etc. Many of these factors can be mitigated using enabling technologies, accessibility and home modifications as well as proactively managing health. We fail to focus on preventative measures and instead just make sweeping statements like above. We need to proactively intervene before a crisis takes place and not wait until someone “can no longer be at home.” What happened before that? Why can they no longer remain at home? Was it preventable? Would they have been healthier had they been more active? If the home had been modified to alleviate fall risks would that broken hip still have occurred? It is simply not possible for us to put every single senior in congregate living. We do not have enough brick and mortar, let alone the physical caregiving staff, to tackle the job. Most importantly, many of them do not need or want institutionalized care.

This movement must start now. Stating that aging in place has been oversold is a detriment to this movement–the movement that I, members of grandCARE and other industry experts (e.g Laurie Orlov, Patrick Roden, Mary Furlong, Donna Cusano, Peter Radsliff) have been nurturing for the past 10 years. We need support. We need the promotion of solutions We need visionary thinking. Having more folks stay at home with enabling care and technology solutions will save everyone money. There will be people that need more acute care, and this will always be the case. There will always be a need for skilled nursing care, rehab, hospice care and memory care. But why use it prematurely? Why not make every attempt to avoid costly and unnecessary interventions? At the very least we could stay put within a current state within the continuum of care for longer. For example, if I can stay in independent living within a care community for longer–with the help of some technology, some cognitive assists and perhaps some added caregiving–why not strive for that?

After all, ‘rotting in place’ can occur anywhere along the care continuum.

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