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Social Media Q&A: Do I Need a Website?

Really? Why do I need a website?

You’re a small business owner. You juggle a lot, and you operate on a shoestring. And when you’re looking for ways to cut costs, you might ask yourself:

“I have a Facebook page and a blog. Is it really necessary to have a website too?”

Yes. It’s the cost of doing business in this day and age and you can do it without breaking the bank.

https://lmcllc.us/wp-content/uploads/2016/09/LMC-DoINeedAWebsite.mp4

 

Why?

A few of the most important reasons.

  1. CREDIBILITY!!! If you want people to take your organization seriously, you need to have a legitimate website. It doesn’t have to be large scale, but it does need to be there, be modern and be up to date. In this day and age, your website is ONE of your virtual business cards, only with a much greater and wider reach. It’s also your brochure, your product manual, your demonstration, your resume and your virtual storefront.

Why else?

  1. The number of potential customers who are online is so much bigger than the number who aren’t. You make your business available to more people with 24-7 access by putting it online. Even for businesses that are extremely local in scope, a lot more potential customers are going to run across you online than by physically walking past your building, or taking your business card. For sheer visibility to potential customers, you need a website.

Any other reasons?

  1. With a website, you’re always available to your customers. You can provide them what they need during business hours and off hours too. You provide information about your business and about your products and services that can answer their questions. You can tell your story. And a website gives customers a way to contact you if they need to know more.

What makes a good website?

Your website is often the first impression people have of your company. Make sure the content is well labeled, well organized, tidy, grammatically checked and uncluttered. No typos.

Make sure it tells the story you want to tell. Include an About page, so that the customer can make a connection with you, your history, and your story. It humanizes your business, and lets you connect with the customer on a personal basis, even though you’re not face to face.

FUN FACT: The About page is one of the most visited pages on a website.

https://lmcllc.us/wp-content/uploads/2016/09/LMC-WhatMakesGoodWebsite.mp4

 

With your website, you give your business credibility. So, do you really need a website?

Yes. Yes you do.

https://lmcllc.us/wp-content/uploads/2021/07/lmc-logo-300x138.png 0 0 LMC https://lmcllc.us/wp-content/uploads/2021/07/lmc-logo-300x138.png LMC2016-09-21 11:55:352016-09-21 11:55:35Social Media Q&A: Do I Need a Website?
Blog, Soap Box

Remaining Relevant: Logo Design in the Digital Era

Logo design and coloring are incredibly important to the success of any business. In a digital era where image-based, highly visual mediums dominate traditional media, a poorly designed logo or coloring blunder can cost your business thousands or even millions of dollars in sales. The message your business wants to project and the message consumers receive are sometimes tragically different.

Screen Shot 2015-11-23 at 2.28.03 PMConsider the McDonald’s Happy Meal. A staple item for the franchise, and an integral part of the lives of millions of children around the world. You may even be able to picture the Happy Meal box, a red container with golden arches for handles. In 2014, in response to declining Happy Meal sales, the franchise decided to “refresh” the design of the Happy Meal container. The result was a new box with a face worthy of nightmares. After Internet memes using the box in various unflattering ways surfaced, McDonald’s swiftly retreated to the standard Happy Meal box. 

While McDonald’s Happy Meals are a large-scale example of a branding mistake, small companies often need help avoiding these unfortunate branding pitfalls. Laura Mitchell Consulting (LMC) specializes in branding and logo design, making small companies look big and make big companies feel approachable. We help businesses with outdated logos more closely align themselves with potential clients.Screen Shot 2015-11-23 at 2.27.50 PM

Let’s take a closer look at the LMC logo. It conveys our identity in four ways.  First, the bright green color is vibrant, energetic and charismatic.  Second, the “marketing outside the box” tagline alludes to rule-breaking, risk-taking and innovative thinking, perfectly illustrated by the open box icon. Third, the hand-painted “LMC” is bold, yet fun and creative.  Finally, the LMC stands for Laura Mitchell Consulting, capitalizing on the expertise of a well-known professional in the healthcare technology and marketing space. 

While our logo has many digital iterations, a physical sign containing our trademark “LMC” has recently been created by Michelle Spettel, our visual artist. Learn more about Laura Mitchell Consulting and our services by visiting us online at lmcllc.us.

https://lmcllc.us/wp-content/uploads/2021/07/lmc-logo-300x138.png 0 0 LMC https://lmcllc.us/wp-content/uploads/2021/07/lmc-logo-300x138.png LMC2015-11-23 20:52:182015-11-23 20:52:18Remaining Relevant: Logo Design in the Digital Era
Blog, Soap Box

Rotting in Place?

Laurie Orlov’s Age in Place Tech blog cited the recent Washington Post Article that claims the notion of “aging in place” has been over sold. But has it?

The article features Professor Stephen M Golant, whose simplistic and sweeping view of seniors has a “you punks git off my lawn” feel to it. He even compares the notion of aging in place to “rotting in your own home”.

In an industry that has been struggling for attention and which has been dedicated to improving lives for the past ten years, this article does us no favors.

We all know that one size does not fit all, and that there will always be a need for more acute, specialized care. But we can certainly do better than the current model. As with any disruptive demographic (that’s the impending aging/silver tsunami), there is almost always an enabling technology solution that comes along and helps us out. Just as it has done with industries such as agriculture, manufacturing, and transportation, we are now finally reaching into the aging and healthcare space trying to use supportive and more cost-effective technology.

While the article does touch on some excellent points, I think it’s a bit too easy to cast aspersions. It’s harder to actually participate in the solution.

Aging in place starts when you are born, there are so many stages of life that we don’t even consider when examining the notion of aging at home. What age is it that folks are no longer able to do this? It all depends on their own self health management, chronic diseases, mobility issues, cognitive decline, etc. Many of these factors can be mitigated using enabling technologies, accessibility and home modifications as well as proactively managing health. We fail to focus on preventative measures and instead just make sweeping statements like above. We need to proactively intervene before a crisis takes place and not wait until someone “can no longer be at home.” What happened before that? Why can they no longer remain at home? Was it preventable? Would they have been healthier had they been more active? If the home had been modified to alleviate fall risks would that broken hip still have occurred? It is simply not possible for us to put every single senior in congregate living. We do not have enough brick and mortar, let alone the physical caregiving staff, to tackle the job. Most importantly, many of them do not need or want institutionalized care.

This movement must start now. Stating that aging in place has been oversold is a detriment to this movement–the movement that I, members of grandCARE and other industry experts (e.g Laurie Orlov, Patrick Roden, Mary Furlong, Donna Cusano, Peter Radsliff) have been nurturing for the past 10 years. We need support. We need the promotion of solutions We need visionary thinking. Having more folks stay at home with enabling care and technology solutions will save everyone money. There will be people that need more acute care, and this will always be the case. There will always be a need for skilled nursing care, rehab, hospice care and memory care. But why use it prematurely? Why not make every attempt to avoid costly and unnecessary interventions? At the very least we could stay put within a current state within the continuum of care for longer. For example, if I can stay in independent living within a care community for longer–with the help of some technology, some cognitive assists and perhaps some added caregiving–why not strive for that?

After all, ‘rotting in place’ can occur anywhere along the care continuum.

https://lmcllc.us/wp-content/uploads/2015/03/rot-in-place.jpg 200 350 LMC https://lmcllc.us/wp-content/uploads/2021/07/lmc-logo-300x138.png LMC2015-03-11 19:51:232015-03-11 19:51:23Rotting in Place?

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