Happy Valentine's Day from Laura Mitchell ConsultingHappy Valentine’s Day to our staff, our clients, our industry colleagues, and to our loved ones!

Join us at What’s Next Boomer Summit

LMC will be hosting live exhibitor & attendee interviews from Chicago. Watch us live on Facebook. (#LMCMktg #BoomerSummit) Register with this 20% off discount code: wn17LMC20

Valentine's Day - What's Next Boomer Summit


Some Highlights from a few of our Clients!


Valentine's Day - RCare BCubeRCare Launches BCube Nurse Call

“There are virtually no technology options designed for small senior campuses,” said RCare CEO Myron Kowal. “We saw an opportunity to take all of the features of our flagship nurse call technology and scale it to a smaller package, priced just for this market.”

Read the press release


Valentine's Day - GrandCareGrandCare in Senior Living Communities

GrandCare’s large, intuitive touchscreen will connect residents with their families using one-touch video chat, messaging and photo/video share. Features for senior housing providers include community activities schedules, dining room menus, event flyers, group messaging, emergency broadcasting and more. Optional activity and telehealth sensors can be added for any resident.


Valentine's Day - Michael OrbanMichael Orban

Michael Orban is a nationally recognized speaker on healing from the experiences of combat. As a Vietnam combat veteran, he gained his insights through his own personal experience. He captured this moving story and his healing in his book Souled Out: Conquering Combat PTSD. We loved the book and you will too and as a speaker he inspires and engages audiences throughout the U.S.


Valentine's Day - CDSCompetition Data Systems

CDS is an American owned and operated market leader in the racing data acquisition business. They lead the
industry in technical innovation, providing high quality, easy-to-use products, priced aggressively, giving their customers the best value and highest performance/price ratio on the market.
Check out their new website

 

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We saw hundreds of wearables, from activity and biometric sensors to smart exercise equipment and chronic disease management devices. Sleep technology was a new hit this year, from smart beds to smart pillows to stand alone devices that track sleep and give tips on getting better rest. A highlight included a venture into the BeautyTech Summit (see video).

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And we saw a lot of innovations and programs designed to help address opioid addition. Everything about the Digital Health Summit suggests we are all in good hands as we age, move and work in a connected IoT world.

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Live Video Interviews
from the Digital Health & Fitness Summit

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Check it out. All of the live interviews with the movers and shakers of the Digital Health & Fitness Summit’s Digital Health Live 2017 studio presented by United HealthCare are live on the Digital Health Summit YouTube page.

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LMC worked the Digital Health live studio conducting interviews and we also got a chance to hit the show floor in the Digital Health Summit, BeautyTech Summit, and BabyTech Summit. Did we snap your booth? Watch a few of our on-the-floor LMC guerrilla videos to find out.

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When you think of Louisville, you probably think of horses, bourbon, and bluegrass. But you may not realize that Louisville is also a world center for aging care innovation. With 23,000 employed in the field, and $50 billion in revenue, Louisville has the nation’s largest concentration of aging care companies. And it is the home of the Louisville Innovation Summit.

In its third year, the Louisville Innovation Summit is the defining national event in the aging care industry, bringing together 500 healthcare executives, technology entrepreneurs, industry experts, and thought leaders, to provide insight, share expertise, and explore new avenues to create the future of aging care.

Laura Mitchell is proud to be a member of the advisory board for this conference, and a speaker at this year’s event.

As baby boomers retire, the nation’s population of seniors is expanding rapidly, and innovation in providing care for the aging is crucial. This summit was created to help redefine the future of aging care, to open new avenues, identify more resources, foster innovation, and encourage new approaches to aging care to help serve this growing population and the challenge it represents.

A collaborative event presented by many of the nation’s leading healthcare organizations, the program includes distinguished keynote speakers, panel discussions with prominent guests, Innovation Spotlights from health tech startups from around the world, and an Innovation Competition.

The Summit also hosts a Startup Pitch Event. Each year, entrepreneurs in the senior care or digital health industries are invited to pitch to the summit’s attendees, which include large contingents of angel investors, and C-level executives at major healthcare/senior care companies.

The presenters who are selected to pitch receive publicity for their budding companies among decision makers and industry leaders. Two winners will be selected, one national and one from Kentucky, to receive cash prizes, and the chance to work with a major corporate sponsor for guidance and product pilots. The deadline to apply is Friday, July 29th at 11:59pm CST.

The Louisville Innovation Summit will be held October 9-11, 2016 at the Louisville Marriott Downtown, in Louisville, KY. For more info: www.lisummit.com.

Laura Mitchell has been selected for her digital health expertise to present at the USC Marshall School of Business and PricewaterhouseCoopers HealthCare event in southern California.  The California Healthcare Operations and Technology Leaders Workshop, held on June 16th, is an invitation-only experience and is limited to only 40 participants from healthcare organizations across Southern California.  

The workshop brings together a blue ribbon group of California healthcare professionals to focus on organizational responses to the healthcare disruptions that have been identified as key issues by the Health Research Institute. The mission is to identify and share operational tactics to manage these disrupters, which include the shifting of risk to providers, the shift toward retail health insurance, new payment models, and technology innovations at the point of care.

The participants in conjunction with the subject matter specialists will seek to connect organizational tactics and solutions in the new health economy to improve on three core topics, Digital Health, Clinical Big Data and Patient Experience.

Laura will be joined by fellow digital health experts, Andy Sofield and Rani Radhakrishnan for this engaging opportunity in healthcare and innovation.

MirchellL_130923_8988a (1)Laura Mitchell will be attending AARP LivePitch as a coaching mentor for two of the competing startups in the quick pitch competition. The fifth annual AARP Health Innovation@50+ LivePitch will take place Wednesday, April 27, 2016 at Plug and Play Tech Center in Sunnyvale, CA. An experienced mentor to entrepreneurs,  Laura will be returning to LivePitch for the second time. She has also served as a coach and mentor at the Louisville Innovation Summit,  AgeTech West, LeadingAge Shark Tank and more.

Laura has over a decade of experience as an entrepreneur. She is a founder of GrandCare Systems, and a founder of the AgeTek Alliance. Her latest firm, Laura Mitchell Consulting (LMC), specializes in guerilla marketing and growth hacking. A thought leader in the aging technology space, she looks forward to sharing her insights with the brightest, most innovative minds in the industry.

The 2016 event will happen in the technology capital of the world. This one-day pitch competition, now its fifth year, is for startups focused on caregiving in the aging and technology space. Contestants have three minutes to pitch to expert judges, including venture capitalists and angel investors, as well as  intended end users, consumers whose feedback is gathered and shared in real-time. Startup companies in the aging technology space will benefit from the guidance and oversight of brilliant minds from across the country.

Watch a recap of last year’s event here:

https://www.youtube.com/watch?v=Sk-EoH4F9N0

Laura Mitchell is the founder of Laura Mitchell Consulting, a strike team of marketing and growth strategy experts in the aging and technology industry.  To find out more, contact us at
info@lmcllc.us.

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We all know the power of networking and building relationships. We attend conferences not only to be educated, but to meet business contacts who can help our own brand grow. But, how do we quickly determine who we want to speak with at an open networking event? We have just made that much, much easier for participants at the What’s Next Boomer Business Summit.

Laura Mitchell Consulting is excited to announce that Mingle in a Minute is coming back to the What’s Next Boomer Business Summit. In this unique networking session, you’ll have 60 seconds to stand up and introduce yourself to a room full of high-quality individuals, prospects, and leads, and identify exactly whom you would like to meet.

Entrepreneurs looking for investors. Investors looking for deal flow. Startups looking for distribution. Like speed dating for business networking, come ready to speak efficiently and speedily about yourself, your company, and the deals you want to make. Join us for the ultimate speed networking session, and shine the spotlight on the most important brand in the room: yours!

This is one session you cannot miss. Only at the What’s Next Boomer Business Summit.

Mingle in a Minute is produced and moderated by Laura Mitchell of Laura Mitchell Consulting (LMC) and Brooks Kenny of High Lantern Group.

For more information about Laura Mitchell Consulting, please visit lmcllc.us.

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Laura Mitchell Receives Award, 2011

Industry marketing and growth expert selected to enhance digital presence for premier Aging and Technology conference.

WEST BEND, WI – Laura Mitchell Consulting (LMC) announced today that they have been selected to bring their online marketing and social media magic to the 13th annual What’s Next Boomer Business Summit in Washington, D.C. this March. LMC will be providing educational content through publishing a series of blog interviews and a producing stream of real-time conference highlights on Twitter, Facebook, and LinkedIn.  Nationally recognized as a digital health and growth strategy expert, Laura and her team will bring her veteran industry experience, technical expertise, and networking skills to maximize the conference’s success. Her live feeds will help local and long-distance attendees be in multiple places at once, enable more productive networking, and remind everyone why this show is such a critical industry event.

“I have been going to the What’s Next Boomer Business Summit for years, and it truly has paved the way for entrepreneurs navigating the aging space,” said LMC founder Laura Mitchell. “I’m excited that I get to attend this year from the production side.  I love bringing people and ideas together to foster innovation that can improve the lives of seniors and their carers.”

Laura is a well-known fixture and pioneer in the technology aging-in-place market. She has been speaking and attending the What’s Next Boomer Business Summit for the past 6 years, and in 2011 was honored with the Flame Award for Innovation, making her a natural choice as a social marketing presence at the conference.

“Laura is a digital media expert with a clear understanding of the entire digital health ecosystem,” said Lori Bitter, marketing and development consultant with The Business of Aging, and this year’s conference co-producer. “Laura’s enthusiasm as a social maven in connecting people – both through networking and digital media – adds a palpable energy and expertise to our event.”

Previous attendees may know Laura Mitchell as a founding member of GrandCare Systems in 2005, a founder of the Aging Technology Alliance (AgeTek), a Louisville Innovation Summit board member, the 2011 Innovation Award winner, or as the creator and host of the first aging and technology webinar series from 2008-2011.

Laura owns a guerrilla marketing and digital health consulting firm called Laura Mitchell Consulting (LMC) and has been active in the digital health, aging, and technology space for over a decade.  She has received accolades from many sources including Forbes, Dealerscope, AARP and the Consumer Electronics Association. Her awards include Top Women of M2M, Top 40 under 40 and Young Turks of CE. Laura keynotes all over the country on a variety of subjects including disruptive non-traditional marketing, technology in aging, and connected healthcare.

In March, a high-powered group of innovators will put their heads together for a Digital Aging roundtable. Moderator and industry veteran Laura Mitchell will put four panelists, Pete Celano of MedStar, Charlie Hillman of GrandCare Systems, Myron Kowal of RCare, and John Rydzewski of Direct Supply, in the spotlight and find out everything they’ve learned through the years in the recently intersecting senior housing and technology industry.

The session will include shared stories, experiences, mistakes and advice for moving ahead in the aging industry.

Hosted by Aging 2.0 and sponsored by RCare, this reservation-only Fireside Chat is an event you won’t want to miss!

Here’s your chance to meet the forum:

Screen Shot 2016-03-03 at 11.33.19 AMPete Celano is a 20-year healthcare industry veteran. He is the Director of Consumer Health Initiatives at the MedStar Institute for Innovation. Before this, Pete was the co-founder of two companies: BeClose.com and a software-as-a-service company in the x-ray space. As Director of Consumer Health Initiatives for MedStar, Pete is especially focused on making patient access more convenient and friction-free. A major area of interest is cloud platforms that can tie into the EMR, to drive new system revenue, reduce costs, improve outcomes and extend access.  Another interest area is screening patients using evidence-based questionnaires, especially on the web and mobile. He has a BA and MBA from the University of Virginia, and has presented at a variety of meetings and conferences on Health Innovations, Digital Health, Mobile, Cloud Platforms and Access.

Screen Shot 2016-03-03 at 11.33.28 AMCharlie Hillman is the founder and CEO of GrandCare Systems, which designs computers for seniors. Charlie is a serial entrepreneur who has spent most of his career building companies based on disruptive technologies, including computer-aided design, and starting one of the first Internet-providers. A professional engineer with a degree from MIT, Charlie is a commissioner of CAST (Center for Aging Technology) and a frequent speaker at national and international conferences. Charlie and his company have received numerous awards for innovation, including the 2012 CEA Innovation Entrepreneur Award for Small Business of the Year, a double recipient of the SeniorHomes.com’s Most Innovative Senior Products Award, and AARP’s Sterling Award and Silver’s Choice Award for outstanding products to empower and improve the lives of seniors.

Screen Shot 2016-03-03 at 11.33.35 AMMyron Kowal is President and CEO of RCare, Inc. In his 30+ years of healthcare communications technology experience, he has been the President and Founder of Special Care Systems, a top-tier integrator of Health and Eldercare technology, and President and Advocacy Chair of Greater Rochester Partnership for the Elderly. Myron’s current focus is on new business development, new product development, and strategic relationships. He maintains a hands-on approach to business and maintaining a personal relationship with distributors, customers and the elders they serve. He is currently a member of LeadingAge and LeadingAge CAST, ALFA, AHCA/NCAL, and Corporate affiliate with Eden Alternative. He is active in his local community, and has a passion for fishing.

Screen Shot 2016-03-03 at 11.33.48 AMLaura Mitchell is the founder of Laura Mitchell Consulting, a company specializing in growth hacking and agile  marketing. She is a pioneer and thought leader in the aging/technology industry. Widely recognized for her growth hacking and social media expertise, Laura speaks all over the country about aging, technology, marketing and other topics. She is a founder of the Aging Technology Alliance (AgeTek), a Louisville Innovation Summit board member, and the 2011 Innovation Award winner, as well as the creator and host of the first aging and technology webinar series from 2008-2011.  She has received accolades from many sources including Forbes, Dealerscope, AARP and the Consumer Electronics Association. Her awards include Top Women of M2M, Top 40 under 40 and Young Turks of CE.

Screen Shot 2016-03-03 at 11.33.54 AMJohn Rydzewski is the General Manager of Technology Solutions at Direct Supply, where he is responsible for helping Direct Supply bring new technologies into the Senior Living space, focusing on the Internet of things, technology systems, wireless, wearables, resident monitoring systems, and other cutting-edge technologies. Before this he led the creation and implementation of Operations & Supply Chain technology for Direct Supply, investigating emerging tools and their applications in managing care. His current focus is on creating profitable growth through innovation, operations and business development. He also supports the organization through short- and long-term strategic planning, and serves as a member of Direct Supply’s corporate Executive Leadership Team.

The roundtable event is being held in conjunction with the LeadingAge Peak Summit in Washington, DC, a unique conference that brings together the highest-level executives and business leaders in the aging and technology industry, and fosters education, strategic thinking, and networking. The Fireside Chat is scheduled on the Sunday evening leading up to the conference.

For Reservations:
https://www.eventbrite.com/e/aging20-washington-dc-digital-aging-successful-technology-implementation-in-senior-care-tickets-22199669810

Fireside Chat Schedule
Where: Stone’s Throw Restaurant, Marriott Wardmann Hotel
When: 7:00-8:30pm, Sunday March 13th
            7-7:30pm Networking/Registration
            7:30-7:35pm Welcome & Introduction to Aging 2.0
            7:35-7:45pm Opening Remarks by Myron Kowal, CEO of RCare
            7:45-8:15pm Roundtable Panel Discussion, moderated by Laura Mitchell of Laura Mitchell Consulting
Panelists: Pete Celano (MedStar), Myron (RCare), Charlie (GrandCare),  John Rydzewski  (Direct Supply)
            8:15-8:30pm Networking Cocktail Reception

General Admission from Feb 26 at 5pm –  March 9th at 5pm

Last Minutes tickets available after March 9th, until 6pm on March 13th

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Direct Supply is the nation’s leading provider of products, services and eCommerce solutions to Senior Living. Their mission is to enhance the lives of America’s seniors by helping build, equip and run better Senior Living communities. Since their inception in 1985, Direct Supply has had a strong focus on technology, helping drive innovations to the Senior Living marketplace. Headquartered in Milwaukee, WI, Direct Supply also operates an Innovation Center on the campus of the Milwaukee School of Engineering to further foster a culture of technology and innovation. Direct Supply’s Technology Solutions division is the nation’s leading, trusted partner for Senior Living technology systems. A full-service solution provider, they focus on technology assessment, design, implementation and lifecycle management.

GrandCare Systems is a caregiving tool that is designed to reduce healthcare costs and improve outcomes by enabling designated family members, caregivers and healthcare professionals to remotely care for an individual in a residence, regardless of geographic location. It starts with a large touchscreen in the residence, which provides the individual with social communications, instructions, reminders and medication prompts. No computer skills are needed for the resident to fully engage in all of the touchscreen features.

The mission of MedStar Institute for Innovation is to catalyze innovation that advances health. It provides a broad innovation infrastructure to help MedStar’s 30,000 associates and 6,000 affiliated physicians invent the future by supporting inventors, fostering strategic alliances, innovation and creative thinking, and bringing together experts to help make patient care safer, more efficient, and higher quality.

RCare is a provider of UL 1069 tested wireless nurse call and personal emergency response systems for the entire spectrum of eldercare and senior living. RCare components integrate into a variety of healthcare communication systems to create efficient and verifiable responses to medical emergencies. RCare works together with distribution partners to build individualized, flexible and seamless systems to enhance professional caregiving teams and their residents.

Laura Mitchell Consulting is a strike team of experts providing agile marketing, growth hacking services and effective awareness strategies to businesses like yours. For more info, contact us at info@lmcllc.us.

Industry Thought Leader selected to coordinate CES Summit Social Media

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WEST BEND, WI – Laura Mitchell Consulting announced today their involvement as the official Digital Health Summit “Social Wizard” in the 7th Annual CES Digital Health Summit.  Recruited to live tweet the Digital Health Summit, provide real time exhibitor videos and interview speakers and sponsors for Digital Health Live, Laura will combine her veteran industry experience, technical expertise, and interpersonal skills to maximize attendee and participant success.

“I’m humbled and honored to have a new role this year as the Social Wizard for the Digital Health Summit,” said Laura Mitchell. “This industry has gone from barely crawling to full speed running in the past 12 months and it’s absolutely invigorating. WebMD, Ant+, UnitedHealth Group, Misfit Wearables and Good HouseKeeping are just a few of the large players participating in this year’s Digital Health Summit, confirming that the time is here and now for a revolution in digital health.”

Laura has been featured in various panels at the CES Digital Health Summit since it’s inception, making her a natural choice to evaluate the digital health space and remark on the past decade of technology and healthcare evolution. She has spoken on various topics in previous Digital Health Summit panel discussions, and is a well-known fixture and pioneer in the technology aging-in-place market.

“Laura is a digital health and digital media expert who has a clear understanding of the entire digital health ecosystem,” said Digital Health Summit Producer, Jill Gilbert. “She fits well into our innovative force of industry leaders and content experts.”

Previous attendees may know Laura Mitchell as a founding member of GrandCare Systems in 2005, a founder of the Aging Technology Alliance (AgeTek), as a Louisville Innovation Summit board member, or as the creator and host of the 2008-11 aging and technology webinar series.

Laura owns a guerrilla marketing and digital health consulting firm called Laura Mitchell Consulting (LMC) and has been active in the digital health, aging, and technology space for the last decade. She has received accolades from many sources including Forbes, Dealerscope, AARP and the Consumer Electronics Association. Her awards include Top Women of M2M, Top 40 under 40 and Young Turks of CE. Laura speaks all over the country on a variety of subjects including disruptive marketing, technology in aging, and connected healthcare.